Apex Football Performance collects personal information that you voluntarily provide through our website, forms, or scheduling tools, including but not limited to your name, email address, phone number, and information related to soccer training inquiries. This information is used solely to communicate with you, schedule evaluations or training sessions, send appointment confirmations and reminders via SMS, and provide additional information, updates, or promotional content via email when applicable. By submitting your information, you consent to receive communications from Apex Football Performance in accordance with your preferences. SMS messages are used strictly for appointment confirmations and reminders; message frequency may vary. You may opt out of SMS communications at any time by replying STOP, and you may opt out of email communications through the unsubscribe link included in each email. We do not sell, rent, or share your personal information with third parties for marketing purposes. All data is handled with reasonable security measures to protect against unauthorized access or misuse. If you have questions about this policy or wish to request access, modification, or deletion of your information, you may contact us directly using the information provided on our website.